2018 - 2019
13rushes x Gudetama is a collaborative makeup brush collection with 13rushes and Sanrio.
The collection features a series of makeup brushes and accessories inspired by the iconic lazy egg, Gudetama.
COMPANY
13rushes, Licensing: Sanrio
MY ROLE
My task was to spearhead the creation direction and execute all creative assets from logo design, icons for promotional materials, packaging and products to be sold under the licensing deal.
